Tag Archives: feminism

Up & Coming Lingerie: The Kickstarter Series

Fellow Dreamers, Filiz Rezvan, Flimsymoon: these are the current lingerie brands using kickstarter to crowdfund. Each has a unique, vibrant aesthetic, and all are women-owned and operated with missions that are both local and global in scope.

As a disclaimer, I’ve backed all three brands. However, the backing isn’t because these brands make lingerie I’d personally wear, even though it’s all gorgeous. However, as a small business owner and as a feminist, it’s crucial to me to support other women-owned businesses, especially those that are socially conscious, especially those that ethically source their materials.

I hope you’ll support them, too.

The "Idealist" Playsuit - Fellow Dreamers

The “Idealist” Playsuit – Fellow Dreamers

Fellow Dreamers

Mission: “A luxury loungewear and lingerie label with positive social change and sustainability at the very heart of all we do.”

Where? Designed in the UK, handcrafted in India (with the goal of creating employment for some of the most disadvantaged women in the community).

Days left in campaign: 21

How much money is left to raise: ca. £2000 (goal: £7000)

"Krissy" bra & brief - Filiz Rezvan

“Krissy” bra & brief – Filiz Rezvan

Filiz Rezvan

Mission: Luxury handcrafted lingerie with an air of excitement.

Where? Handcrafted in San Francisco, with a goal of employing other local seamstresses.

Days left in campaign: 67 hours!

How much money is left to raise: ca. $2000 (goal: $10000)

"La Sylphide" knickers - Flimsymoon

“La Sylphide” knickers – Flimsymoon

Flimsymoon

Mission: “Whimsical, poetic, and otherworldly, Flimsymoon intimates evoke a vision of femininity which playfully flits between the erotic and the innocent.”

Where? Designed and handcrafted in the UK.

Days left in campaign: 9

How much money is left to raise: ca. £3000 (goal: £6500)

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bluestocking’s core four values

True story: trying to title your company values in a non-cheesy way is kind of impossible.

In the end, I shamelessly stole the title from my mother. My mom has a nickname for the four most important people in her life: she calls us her “core four.” It’s not surprising that I thought of relationships, because it’s the people — the community — that are driving this idea.The idea for the store is about curating a collection of items and special delivering it to people who aren’t used to having those items chosen with them in mind, in an industry that all too often privileges particular kinds of bodies and identities and, however unintentionally, leaves those who don’t fit feeling — well, like they don’t fit.

With all of that in mind, these are bluestocking’s core four values:

1. Underthings are for everyone. Everyone should be able to shop in an environment where they feel accepted and safe.

2. Consent is critical. It’s not enough to say I’m a feminist-minded businessperson — I’ve got to follow through. This means prioritizing consent at every stage, from how I conduct market research right now in the startup phase to how sales associates interact with customers in the eventual brick & mortar store (read: not pressuring people to buy).

3. Representation is a practice, not an idea. It is vital to actively curate a bold selection of high quality lingerie in a variety of styles and sizes that is identity-affirming and ethically made. The most important piece of the puzzle? To have it in stock and not in the back corner.

4. Support the community we’re a part of and the broader world we live in. This is a small business. That means putting a premium on connecting with other small businesses. It means supporting and stocking independent designers who use resources local to their regions and who engage in ethical, sustainable business practices.

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